What is Inbound Marketing you ask? In short, it’s finding out what your ideal prospects want and need and giving it to them. We call that your Lure. However, you don’t always know where they’re at in their Buyer’s Journey. Did they just become aware of a problem that your services will solve? Are they starting to compare their options or is it decision time? At Lure Creative, based in Overland Park, KS, we consider all three phases of the Buyer’s Journey to help fill your sales funnel.